Essentials of Marketing

International Edition
by Christopher Lamb, Joe Hair, Carl McDaniel

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Format
Paperback / softback
Pages
672
Edition
7th edition
Publication date
28/02/2011
Publisher
Cengage Learning

Description

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, MARKETING ESSENTIALS, 7E, International Edition by award-winning authors McDaniel/Lamb/Hair. This edition’s fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures.

Additional information

Weight 1320 g