Wine Marketing

by Hall, C. Michael (University of Canterbury, New Zealand), Mitchell, Richard

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ISBN: 9780750654203

Format
Paperback / softback
Pages
360
Publication date
24/09/2007
Publisher
Taylor & Francis Ltd
EAN Code
9780750654203

Description

Contains chapter that includes the following features: ‘how to’ and ‘how not to’ case studies based on international examples; a guide to further reading and websites; and ‘issues to consider when marketing’ section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

Additional information

Weight 588 g
Dimensions 233 × 166 × 20 mm