Sun Tzu and the Art of Business

Six Strategic Principles for Managers
by Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill) McNeilly

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ISBN: U9780199782918

Format
Paperback / softback
Pages
344
Edition
Revised ed
Publication date
26/01/2012
Publisher
Oxford University Press Inc
EAN Code
9780199782918

Description

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu’s strategic principles can be applied to twenty-first century business.

Additional information

Weight 446 g
Dimensions 209 × 146 × 24 mm