PR Today

The Authoritative Guide to Public Relations
by Morris, Trevor (Richmond University, Harrow), Goldsworthy, Simon (Richmond University, UK)

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ISBN: U9781137495686

Format
Paperback / softback
Pages
320
Edition
2 ed
Publication date
03/11/2015
Publisher
Bloomsbury Publishing PLC
EAN Code
9781137495686

Description

A comprehensive textbook from an established and high profile author team, which offers full coverage of PR theory and strategies, whilst also giving practical guidance for anyone in a PR role. New edition includes extended coverage of digital marketing, a stronger theoretical grounding and updated international case studies throughout.

Additional information

Weight 616 g
Dimensions 180 × 234 × 18 mm