Hooked

How to Build Habit-Forming Products
by Nir Eyal

Used Book in Acceptable Conditions (please be aware that the book might present underlined/worn/damaged pages and/or cover)

7,50 €

Available

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ISBN: R9780241184837

Format
Hardback
Pages
256
Publication date
06/11/2014
Publisher
Penguin Books Ltd
EAN Code
9780241184837

Description

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

Additional information

Weight 324 g
Dimensions 205 × 139 × 24 mm