Format Paperback / softback
Pages 384
Edition 7 ed
Publication date 16/04/2019
Publisher Pearson Education Limited
EAN Code 9781292244105
Essentials of Marketing
66,95 €
Available
Description
Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.
Additional information
| Weight | 898 g |
|---|---|
| Dimensions | 195 × 265 × 16 mm |
