Essentials of Marketing

by Blythe, Jim, Martin, Jane

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Format
Paperback / softback
Pages
384
Edition
7 ed
Publication date
16/04/2019
Publisher
Pearson Education Limited
EAN Code
9781292244105

Description

Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.

Additional information

Weight 898 g
Dimensions 195 × 265 × 16 mm