Format Hardback
Pages 320
Publication date 20/12/2006
Publisher John Wiley & Sons Inc
EAN Code 9780787978440
Arts Marketing Insights
The Dynamics of Building and Retaining Performing Arts Audiences36,95 €
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Description
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.
Additional information
| Weight | 522 g |
|---|---|
| Dimensions | 237 × 163 × 28 mm |
