Successful Social Activism and Unintended Market Emergence
Sayako Miura
Springer Verlag, Singapore, 2024
158,95 €On orderDelivery: 2-3 weeks
This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.
- ISBN-13
- 9789819992904
- ISBN-10
- 9819992907
- Publisher
- Springer Verlag, Singapore
- Year
- 2024
- Publication date
- 2024-05-19
- Pages
- 189
- Dimensions
- 235x155x