Decoding Digital Consumer Behavior
Alfonso Pellegrino
Springer Verlag, Singapore, 2024
133,25 €On orderDelivery: 2-3 weeks
This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall.
- ISBN-13
- 9789819734535
- ISBN-10
- 9819734533
- Publisher
- Springer Verlag, Singapore
- Year
- 2024
- Publication date
- 2024-07-04
- Pages
- 149
- Dimensions
- 235x155x