Architecting Experience: A Marketing Science And Digital Analytics Handbook
Scot R (Medill-northwestern Univ, Usa) Wheeler
World Scientific Publishing Co Pte Ltd, 2016
92,25 €On orderDelivery: 2-3 weeks
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
- ISBN-13
- 9789814678414
- ISBN-10
- 9814678414
- Publisher
- World Scientific Publishing Co Pte Ltd
- Year
- 2016
- Publication date
- 2016-02-19
- Pages
- 282
- Dimensions
- 159x237x20
- Weight
- 524