Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving
Andreas (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa) Wankerl, Carl (Syracuse Univ, Usa) Schramm, Eugene A (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa) Fitzgerald
World Scientific Publishing Co Pte Ltd, 2010
38,75 €On orderDelivery: 2-3 weeks
Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.
- ISBN-13
- 9789814327985
- ISBN-10
- 9814327980
- Publisher
- World Scientific Publishing Co Pte Ltd
- Year
- 2010
- Publication date
- 2010-11-03
- Pages
- 246
- Dimensions
- 244x173x20
- Weight
- 514