Consumer Happiness: Multiple Perspectives
Springer Verlag, Singapore, 2022
211,75 €On orderDelivery: 2-3 weeks
This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.
- ISBN-13
- 9789813363762
- ISBN-10
- 9813363762
- Publisher
- Springer Verlag, Singapore
- Year
- 2022
- Publication date
- 2022-05-07
- Pages
- 285
- Dimensions
- 235x155x