Chinese Multinationals
World Scientific Publishing Co Pte Ltd, 2008
41,75 €On orderDelivery: 2-3 weeks
Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.
- ISBN-13
- 9789812835598
- ISBN-10
- 9812835598
- Publisher
- World Scientific Publishing Co Pte Ltd
- Year
- 2008
- Publication date
- 2008-10-23
- Pages
- 300
- Dimensions
- 226x150x16
- Weight
- 444