Creative Marketing For New Product And New Business Development
World Scientific Publishing Co Pte Ltd, 2008
139,25 €On orderDelivery: 2-3 weeks
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis.
- ISBN-13
- 9789812772183
- ISBN-10
- 9812772189
- Publisher
- World Scientific Publishing Co Pte Ltd
- Year
- 2008
- Publication date
- 2008-09-10
- Pages
- 336
- Dimensions
- 235x162x22
- Weight
- 612