Socially Responsible Consumption and Marketing in Practice
Springer Verlag, Singapore, 2022
158,95 €On orderDelivery: 2-3 weeks
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.
- ISBN-13
- 9789811664328
- ISBN-10
- 9811664323
- Publisher
- Springer Verlag, Singapore
- Year
- 2022
- Publication date
- 2022-02-01
- Pages
- 358
- Dimensions
- 245x164x26
- Weight
- 678