Descriptive Data Mining
David L. Olson, Georg Lauhoff
Springer Verlag, Singapore, 2019
172,25 €On orderDelivery: 2-3 weeks
This book provides an overview of data mining methods demonstrated by software. Chapter 3 covers fundamentals of market basket analysis, and Chapter 4 provides demonstration of RFM modeling, a basic marketing data mining tool.
- ISBN-13
- 9789811371806
- ISBN-10
- 9811371806
- Publisher
- Springer Verlag, Singapore
- Year
- 2019
- Publication date
- 2019-05-16
- Pages
- 130
- Dimensions
- 235x155x