Competitive Advantage of Customer Centricity
Sathit Parniangtong
Springer Verlag, Singapore, 2018
98,50 €On orderDelivery: 2-3 weeks
This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.
- ISBN-13
- 9789811351389
- ISBN-10
- 9811351384
- Publisher
- Springer Verlag, Singapore
- Year
- 2018
- Publication date
- 2018-12-12
- Pages
- 330
- Dimensions
- 156x232x20
- Weight
- 642