Restaurant Chains in China
Frank M. Go, Guojun Zeng, Henk J. de Vries
Springer Verlag, Singapore, 2019
110,50 €On orderDelivery: 2-3 weeks
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.
- ISBN-13
- 9789811345449
- ISBN-10
- 9811345449
- Publisher
- Springer Verlag, Singapore
- Year
- 2019
- Publication date
- 2019-01-03
- Pages
- 126
- Dimensions
- 210x148x