Chinese Consumers
Ashok Sethi
Springer Verlag, Singapore, 2018
121,95 €On orderDelivery: 2-3 weeks
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
- ISBN-13
- 9789811089916
- ISBN-10
- 9811089914
- Publisher
- Springer Verlag, Singapore
- Year
- 2018
- Publication date
- 2018-08-23
- Pages
- 230
- Dimensions
- 155x218x24
- Weight
- 422