Market Research
Erik Mooi, Irma Mooi-Reci, Marko Sarstedt
Springer Verlag, Singapore, 2017
158,95 €On orderDelivery: 2-3 weeks
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
- ISBN-13
- 9789811052170
- ISBN-10
- 9811052174
- Publisher
- Springer Verlag, Singapore
- Year
- 2017
- Publication date
- 2017-11-13
- Pages
- 416
- Dimensions
- 161x241x26
- Weight
- 868