Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo
Wei Feng
Springer Verlag, Singapore, 2017
66,50 €On orderDelivery: 2-3 weeks
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.
- ISBN-13
- 9789811044687
- ISBN-10
- 9811044686
- Publisher
- Springer Verlag, Singapore
- Year
- 2017
- Publication date
- 2017-06-21
- Pages
- 152
- Dimensions
- 235x155x