Strategic Marketing and Innovation for Indian MSMEs
C.P. Lohith, R. Srinivasan
Springer Verlag, Singapore, 2017
66,50 €On orderDelivery: 2-3 weeks
This book investigates how strategic marketing is influencing organizations’ innovation performance.
- ISBN-13
- 9789811035890
- ISBN-10
- 981103589X
- Publisher
- Springer Verlag, Singapore
- Year
- 2017
- Publication date
- 2017-03-30
- Pages
- 131
- Dimensions
- 235x155x