e-Consumers in the Era of New Tourism
Springer Verlag, Singapore, 2016
133,25 €On orderDelivery: 2-3 weeks
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.
- ISBN-13
- 9789811000850
- ISBN-10
- 9811000859
- Publisher
- Springer Verlag, Singapore
- Year
- 2016
- Publication date
- 2016-01-21
- Pages
- 139
- Dimensions
- 235x155x