Digital Gaming and the Advertising Landscape
Teresa Hera
Amsterdam University Press, 2019
220,75 €On orderDelivery: 2-3 weeks
Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games.
- ISBN-13
- 9789462987159
- ISBN-10
- 9462987157
- Publisher
- Amsterdam University Press
- Year
- 2019
- Publication date
- 2019-08-12
- Pages
- 206
- Dimensions
- 161x241x13
- Weight
- 596