Consumer Demographics and Behaviour
David A. Swanson, Farhat Yusuf, Jo M. Martins
Springer, 2014
172,25 €On orderDelivery: 2-3 weeks
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products.
- ISBN-13
- 9789400793231
- ISBN-10
- 9400793235
- Publisher
- Springer
- Year
- 2014
- Publication date
- 2014-01-26
- Pages
- 214
- Dimensions
- 235x155x