The Dynamics of Advertising
Barry Richards, Iain MacRury, Jackie Botterill
Taylor & Francis Ltd, 2000
109,25 €On orderDelivery: 2-3 weeks
Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.
- ISBN-13
- 9789058230850
- ISBN-10
- 9058230856
- Publisher
- Taylor & Francis Ltd
- Year
- 2000
- Publication date
- 2000-11-17
- Pages
- 296
- Dimensions
- 234x156x
- Weight
- 550