Key Account Management in Business-to-Business Markets
Stefan Wengler
Deutscher Universitats-Verlag, 2006
66,50 €On orderDelivery: 2-3 weeks
Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. Similarly, key account management controlling of an already implemented key account management organization is also lacking.
- ISBN-13
- 9783835005174
- ISBN-10
- 3835005170
- Publisher
- Deutscher Universitats-Verlag
- Year
- 2006
- Publication date
- 2006-09-26
- Pages
- 294
- Dimensions
- 210x148x