Reputation Transfer to Enter New B-to-B Markets
Christine Falkenreck
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2012
121,95 €On orderDelivery: 2-3 weeks
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
- ISBN-13
- 9783790828115
- ISBN-10
- 3790828114
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2012
- Publication date
- 2012-03-01
- Pages
- 229
- Dimensions
- 235x155x