Innovation, Market Archetypes and Outcome
Soumodip Sarkar
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2010
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Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google.
- ISBN-13
- 9783790825343
- ISBN-10
- 3790825344
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2010
- Publication date
- 2010-10-19
- Pages
- 202
- Dimensions
- 235x155x