Leveraging Mobile Media
Valerie Feldmann
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2005
121,95 €On orderDelivery: 2-3 weeks
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries.
- ISBN-13
- 9783790815757
- ISBN-10
- 3790815756
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2005
- Publication date
- 2005-02-24
- Pages
- 270
- Dimensions
- 234x157x17
- Weight
- 432