Customer Relationship Management
V. Kumar, Werner Reinartz
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2019
79,75 €On orderDelivery: 2-3 weeks
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
- ISBN-13
- 9783662585542
- ISBN-10
- 3662585545
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2019
- Publication date
- 2019-01-11
- Pages
- 411
- Dimensions
- 177x254x25
- Weight
- 1026