The Quintessence of Strategic Management
Kotler, Philip, Nils Bickhoff, Roland Berger
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2018
41,75 €On orderDelivery: 2-3 weeks
This book provides practitioners with a basic understanding of strategy and the process of strategic management. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
- ISBN-13
- 9783662569283
- ISBN-10
- 3662569280
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2018
- Publication date
- 2018-05-30
- Pages
- 113
- Dimensions
- 235x155x