Customer Relationship Management
V. Kumar, Werner Reinartz
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2018
110,50 €On orderDelivery: 2-3 weeks
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
- ISBN-13
- 9783662553800
- ISBN-10
- 3662553805
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2018
- Publication date
- 2018-05-04
- Pages
- 411
- Dimensions
- 261x182x23
- Weight
- 1186