Advances in Advertising Research (Vol. XII)
Springer Fachmedien Wiesbaden, 2024
185,50 €On orderDelivery: 2-3 weeks
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
- ISBN-13
- 9783658404314
- ISBN-10
- 3658404310
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2024
- Publication date
- 2024-04-12
- Pages
- 366
- Dimensions
- 210x148x