Storytelling With Data
Hans-Wilhelm Eckert
Springer Fachmedien Wiesbaden, 2022
79,75 €On orderDelivery: 2-3 weeks
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.
- ISBN-13
- 9783658385545
- ISBN-10
- 3658385545
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2022
- Publication date
- 2022-11-01
- Pages
- 138
- Dimensions
- 147x210x11
- Weight
- 208