Providing a New Perspective on Understanding and Measuring of Customer Inspiration
Lisa Stoll
Springer Fachmedien Wiesbaden, 2021
110,50 €On orderDelivery: 2-3 weeks
The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.
- ISBN-13
- 9783658358938
- ISBN-10
- 3658358939
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2021
- Publication date
- 2021-11-12
- Pages
- 140
- Dimensions
- 210x148x