Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations
Julian Michael Hodson
Springer Fachmedien Wiesbaden, 2021
133,25 €On orderDelivery: 2-3 weeks
The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective.
- ISBN-13
- 9783658330569
- ISBN-10
- 3658330562
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2021
- Publication date
- 2021-04-24
- Pages
- 357
- Dimensions
- 210x148x