Event Marketing in the Context of Higher Education Marketing and Digital Environments

Florian Neus

Springer Fachmedien Wiesbaden, 2020

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Event marketing is a powerful tool of brand communication and used within many different fields. His research focusses around higher education marketing and event marketing in digital environments.

ISBN-13
9783658292614
ISBN-10
365829261X
Publisher
Springer Fachmedien Wiesbaden
Year
2020
Publication date
2020-02-26
Pages
156
Dimensions
210x148x