Congruency, Expectations and Consumer Behavior in Digital Environments
Frederic Nimmermann
Springer Fachmedien Wiesbaden, 2019
66,50 €On orderDelivery: 2-3 weeks
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.
- ISBN-13
- 9783658284206
- ISBN-10
- 365828420X
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2019
- Publication date
- 2019-11-06
- Pages
- 213
- Dimensions
- 210x148x