Brand Choice and Loyalty
Beat Meier
Springer Fachmedien Wiesbaden, 2019
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By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty.
- ISBN-13
- 9783658280130
- ISBN-10
- 3658280131
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2019
- Publication date
- 2019-10-08
- Pages
- 109
- Dimensions
- 210x148x