The Role of Origin of Fame in Influencer Branding
Julia Sinnig
Springer Fachmedien Wiesbaden, 2019
66,50 €On orderDelivery: 2-3 weeks
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers.
- ISBN-13
- 9783658275426
- ISBN-10
- 3658275421
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2019
- Publication date
- 2019-08-23
- Pages
- 316
- Dimensions
- 210x148x