Advances in Advertising Research X
Springer Fachmedien Wiesbaden, 2019
145,75 €On orderDelivery: 2-3 weeks
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).
- ISBN-13
- 9783658248772
- ISBN-10
- 3658248777
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2019
- Publication date
- 2019-10-15
- Pages
- 240
- Dimensions
- 210x148x