Advances in Advertising Research IX
Springer Fachmedien Wiesbaden, 2018
121,95 €On orderDelivery: 2-3 weeks
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).
- ISBN-13
- 9783658248666
- ISBN-10
- 3658248661
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2018
- Publication date
- 2018-12-25
- Pages
- 353
- Dimensions
- 210x148x