Advances in Advertising Research VIII
Springer Fachmedien Wiesbaden, 2018
66,50 €On orderDelivery: 2-3 weeks
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.
- ISBN-13
- 9783658215200
- ISBN-10
- 3658215208
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2018
- Publication date
- 2018-05-12
- Pages
- 293
- Dimensions
- 210x148x