Retail Brand Equity and Loyalty
Julia Katharina Weindel
Springer Fachmedien Wiesbaden, 2016
66,50 €On orderDelivery: 2-3 weeks
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
- ISBN-13
- 9783658150365
- ISBN-10
- 365815036X
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2016
- Publication date
- 2016-09-19
- Pages
- 195
- Dimensions
- 210x148x