Advances in Advertising Research (Vol. VI)
Springer Fachmedien Wiesbaden, 2016
66,50 €On orderDelivery: 2-3 weeks
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).
- ISBN-13
- 9783658140823
- ISBN-10
- 3658140828
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2016
- Publication date
- 2016-08-23
- Pages
- 406
- Dimensions
- 210x148x