Strategic Retail Management

Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

Springer Fachmedien Wiesbaden, 2016

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The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated.

ISBN-13
9783658101824
ISBN-10
3658101822
Publisher
Springer Fachmedien Wiesbaden
Year
2016
Publication date
2016-10-18
Pages
468
Dimensions
242x170x21
Weight
982