Vertical Brand Portfolio Management
Diederich Bakker
Springer Fachmedien Wiesbaden, 2014
66,50 €On orderDelivery: 2-3 weeks
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels.
- ISBN-13
- 9783658082208
- ISBN-10
- 3658082208
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2014
- Publication date
- 2014-12-18
- Pages
- 273
- Dimensions
- 152x212x19
- Weight
- 386