Innovation and Product Management
Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
98,50 €On orderDelivery: 2-3 weeks
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book.
- ISBN-13
- 9783642543753
- ISBN-10
- 3642543758
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2014
- Publication date
- 2014-09-25
- Pages
- 327
- Dimensions
- 162x241x24
- Weight
- 502