Ingredient Branding
Kotler, Philip, Waldemar Pfoertsch
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
79,75 €On orderDelivery: 2-3 weeks
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.
- ISBN-13
- 9783642438189
- ISBN-10
- 3642438180
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2014
- Publication date
- 2014-11-29
- Pages
- 393
- Dimensions
- 186x475x25
- Weight
- 634